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Cookie Policy

We, and certain of our service providers for our digital services, use digital tracking technologies (including cookies, Flash cookies, pixels, tags, application program interfaces and software development kits) to personalise content and advertising and to analyse how you use our digital services including, for purposes such as:

  • improving the functionality of our digital service (eg. login and shopping cart functionality)
  • letting you navigate between pages efficiently,
  • remembering your preferences, and improving the user experience.
  • to analyse how our users use the digital service, interact with our content and view our advertising.

We also use this technology to check if you have opened our emails, so we can see if they are being delivered correctly and are of interest. We commence collection of information when you visit our digital service or use our digital service on a third-party platform using one or more devices and regardless of whether you have logged in or registered.

On some of our digital services we may have content such as YouTube or Facebook. Please note that we do not control any cookies which are used by these services and you should check the relevant third-party website for more information about these. Cookies are used by social media services and other third party platforms to enable you to share our content with your friends and networks. These cookies may track your browser across other sites and build a profile of your interests, which may impact the content and messages you see on other websites that you visit.

You can choose not to receive targeted advertising although currently there is no universally accepted standard. Visit for further information on targeted advertising and to learn more about the settings on your browser that can prevent targeted advertising.

Different categories of Cookies we use

Strictly necessary cookies:

These cookies are essential in order to enable you to move around the website and use the services you have asked for, such as accessing secure areas of the website.

We use this type of cookie to handle user registration and login. Without these cookies services you have asked for cannot be provided. These cookies are first-party cookies, and can be either permanent or temporary. In short, without these cookies our Service won't work properly.

Performance cookies:

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often and for how long.

We use these cookies to:

  • provide statistics on how our Service is used
  • measure the delivery of our advertising campaigns (we don't use this information to target adverts to you)

These cookies could be permanent or temporary cookies, first-party or third-party cookies. In short, these cookies collect information on the pages visited and the adverts viewed.

Functionality cookies:

These cookies allow the website to remember choices you make (such as your user name, language or the country you are in) and provide enhanced, more personal features. These cookies may also be used to provide services you have asked for such as watching a video or commenting on a blog.

We use these cookies to:

  • remember whether a service has already been provided to you
  • enhance the overall experience across the website by remembering your preferences.

These cookies could be permanent or temporary, first-party or third-party cookies. In short, these cookies remember choices you make to improve your user experience.

Advertising cookies:

These cookies are used to limit the number of times you see an advert as well as help measure the delivery of advertising campaigns.

Advertising cookies are used to manage the advertising across the website (these cookies are not used on our websites to target advertising to you).

Advertising cookies are placed by approved third parties such as advertisers and their agents, and can be permanent or temporary cookies. In short, they are related to advertising services provided by approved third parties on our website.

Other third party cookies:

On some pages of our website we may have content from services such as YouTube or Facebook. Please note that we do not control any cookies which are used by these services and you should check the relevant third-party website for more information about these

Prudence Foundation is the community investment arm of Prudential Corporation Asia. Prudential Corporation Asia is a business unit of Prudential plc of the United Kingdom. Neither Prudential Corporation Asia nor Prudential plc are affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America. In Taiwan and Korea, Prudential Corporation Asia trades under the PCA name for its insurance business. Its asset management business in Asia operates under the name Eastspring Investments.