Earn, Save, Spend and Donate
Cha-Ching is a financial literacy program that provides a platform for 7 to 12 years old children to learn (with the help of their parents) the knowledge, tools and practice they need to make informed financial decisions to reach their own personal goals and dreams.
Earn, Save, Spend, and Donate: Children have many misconceptions about where money comes from. One child, when asked where money comes from, answered, "The ATM machine". They were certain that the ATM machine actually printed money. This insight led to the creation of a music video showing how money is printed by a press (not in the ATM machine) and then passes through the cycle of every banknote: EARN, SPEND, SAVE and DONATE!