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Is what bought is a “yesterdayzer”?

Is what you have just spent on already “so yesterday”?

Music video So Yesterday explores the concept of crazes. Children are often exposed to a lot of crazes, be it a new kind of snacks, a new toy they see on TV commercials, a new game they see all of their classmates obsessed with. The main difference of a craze and a real interest [another term maybe, as the anonym of ‘craze’] is that, a craze is short-lived and dies out quickly when another one arises. The music video goes through the thought process of realizing the differences between a real interest and a craze and why children should always what they are really interested in instead of following crazes to just try to fit it.


Is this a Craze or a True Interest?

Every single day, children are exposed to new trends. Through schoolmates as well as advertising, they are bombarded with new snack...

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Music Video

So Yesterday

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Prudence Foundation is the community investment arm of Prudential Corporation Asia. Prudential Corporation Asia is a business unit of Prudential plc of the United Kingdom. Neither Prudential Corporation Asia nor Prudential plc are affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America. In Taiwan and Korea, Prudential Corporation Asia trades under the PCA name for its insurance business. Its asset management business in Asia operates under the name Eastspring Investments.